Nick Kovacevich
Chief Executive Officer
In his role as CEO, Nick is responsible for ensuring the company executes on its mission of elevating all elements of the consumption experience. He oversees the organization’s senior management team and is integral in making critical strategic, operational, and financial decisions. Nick regularly meets with key stakeholders including customers, vendors, shareholders, analysts, investors, and media outlets.Prior to Greenlane, Nick was the co-founder, CEO and Chairman of publicly traded KushCo Holdings, another industry pioneer, which merged with Greenlane in September 2021. Under Nick’s leadership, KushCo grew from under $2 million in annual revenue to achieving nearly $115 million in fiscal 2020, with operations in multiple states and countries, and employing over 100 team members.Nick graduated summa cum laude from Southwest Baptist University, where he was also the captain of the men’s NCAA II basketball team. After college, Nick became an entrepreneur, starting and building several successful businesses including BigRentz, a leading online equipment rental company, and Alpha West, a diversified holding company whose portfolio businesses’ generate a combined $100+ million in annual revenue. Nick was appointed to the Board of Directors for Unrivaled Brands (OTCQX:UNRV) in December 2020. In April 2020, he was appointed to California’s 32nd DAA Orange County Fair Board by Governor Newsom. Nick lives in Newport Beach, California with his wife and son. His hobbies include surfing, traveling, and juggling.
